Continuity in TV and Film in terms of making up and hair is making sure that everything is the same in different takes and scenes. For example. if a character has a scar, it must be in the exact same place and look the same each time the make-up is done to make it more realistic.
If this is not done correctly, the viewer tends to notice and be distracted by it and it makes the hair and make-up look very unimpressive.
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